Original analysis from the people building the plans. Media inflation, channel economics, measurement gaps and the uncomfortable questions the industry would rather leave in the deck.
Broadcast rates moved again in Q2. We break down where the inflation is actually landing, which channels absorbed it, and the three levers that recover effective reach without new money.
Read the analysisLive from the agency
New BRC establishment survey drops today. Three things we're watching: household TV decline in metro, radio's hold in Limpopo, and the streaming duplication question. Thread below.
184Proud moment: our Head of Investment named to the AMASA council. Two decades of trading experience going into the industry's governance conversation.
612Strategy offsite, day two. Whiteboards full, coffee gone, three client plans rebuilt from first principles.
1.2kQuote of the day: "Great advertising is the expression of deep emotional sincerity." — Storm Jameson. Still the best brief-check in the business.
97R400m in billings placed this year without a single holding-company mandate. Independence isn't a positioning line, it's a negotiating position.
834Retail media test results are in. Four networks, four categories, log-level data on three of them. Full write-up on the Insights page this week.
241New BRC establishment survey drops today. Three things we're watching: household TV decline in metro, radio's hold in Limpopo, and the streaming duplication question. Thread below.
184Proud moment: our Head of Investment named to the AMASA council. Two decades of trading experience going into the industry's governance conversation.
612Strategy offsite, day two. Whiteboards full, coffee gone, three client plans rebuilt from first principles.
1.2kQuote of the day: "Great advertising is the expression of deep emotional sincerity." — Storm Jameson. Still the best brief-check in the business.
97R400m in billings placed this year without a single holding-company mandate. Independence isn't a positioning line, it's a negotiating position.
834Retail media test results are in. Four networks, four categories, log-level data on three of them. Full write-up on the Insights page this week.
241Independent Agency of the Year
SA Media Awards
Best Use of Data
AMASA Awards
Media Owner Partnership of the Year
Bookmarks
Transformation Leadership
ACA
Effectiveness Grand Prix (Finalist)
APEX Awards
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