A young South African woman on a Johannesburg street at dusk

South Africa's largest independent media agency

Media that moves markets.

R400 million in billings. Twelve senior specialists. One global network. We plan and buy media for brands and institutions that cannot afford to be ignored.

Brief us See our work

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R400m+ annual billings100% black-ownedLevel 1 B-BBEEEst. 200912 senior specialists40+ marketsWorldwide Partners affiliateOwned trading deskR400m+ annual billings100% black-ownedLevel 1 B-BBEEEst. 200912 senior specialists40+ marketsWorldwide Partners affiliateOwned trading desk

The magnitude, in four numbers

R0m+
Annual billings: 0%
Black-owned: 0
Senior specialists: 0+
Markets reached

Our position

Media is no longer a one-way game. Attention is fragmented, currencies are shifting, and the audience you need is somewhere between a taxi rank and a timeline. We are built for that. Senior, independent, and accountable to you alone.

What we do

Six disciplines. One accountable team.

All capabilities

No handoffs between departments, no account manager relaying messages. The people who build your strategy are the people who negotiate your rates and read your results.

We interrogate the brief before we touch a rate card. Category dynamics, audience truth, competitive share of voice and the commercial outcome you are actually chasing. Our international case-study library informs local thinking, and our partner markets give us learnings you cannot buy locally.
- Audience & category insight
- Communications architecture
- Share of voice modelling
- Channel role definition
- Annual & burst planning

Selected work

Plans that produced numbers, not adjectives.

All work

Three campaigns where the measurement framework was agreed before the first rand was spent.

Financial Services

Getting a bank into townships that ignored it

A national bank had brand awareness but almost no consideration among township and peri-urban audiences in Gauteng and the Eastern Cape.

+41%
Consideration in target LSMs: -27%
Cost per qualified lead: 2.3x
Branch walk-ins vs forecast

Tourism

Rebuilding inbound demand across nine source markets

Post-pandemic inbound arrivals were flat. The budget had to work across nine countries with wildly different media landscapes.

9
Markets activated in one flight: +58%
Qualified search demand: R1:R14
Modelled return on media spend

Public Sector

A behaviour-change campaign measured on behaviour

A national health campaign needed to shift a specific behaviour in 11 languages, and be able to prove it to Treasury.

11
Languages in market: +19pp
Geo-lift in treated districts: 94%
Reach of the priority audience

Global network

Local independence. Global intelligence.

MediaMix360 is South Africa's seat at the table of Worldwide Partners — one of the largest networks of independent agencies on earth. It means we plan with global intelligence and buy with local independence. No holding company mandates. No inventory we are forced to sell you.

Explore the network

0+markets we can plan and buy in, through vetted independent partners

Africa

Johannesburg · Cape Town · Nairobi · Lagos · Accra

Europe

London · Amsterdam · Berlin · Madrid

North America

New York · Denver · Toronto · Chicago

Asia Pacific

Singapore · Sydney · Mumbai · Tokyo

Latin America

São Paulo · Bogotá · Mexico City

Worldwide Partners Inc.Global independent agency networkAMASAAdvertising Media Association of South AfricaMarketing Research FoundationAudience currency governanceBRCBroadcast Research Council of South AfricaIAB South AfricaDigital standards & measurementACAAssociation for Communication & AdvertisingWorldwide Partners Inc.Global independent agency networkAMASAAdvertising Media Association of South AfricaMarketing Research FoundationAudience currency governanceBRCBroadcast Research Council of South AfricaIAB South AfricaDigital standards & measurementACAAssociation for Communication & Advertising

Trusted with the brief that matters

Banks, state entities, tourism boards and manufacturers. Average tenure: 4.6 years.

African Bank6 years

South African Tourism5 years

Western Cape Government4 years

Road Accident Fund7 years

Community Media Trust9 years

JoJo Tanks3 years

African Bank6 years

South African Tourism5 years

Western Cape Government4 years

Road Accident Fund7 years

Community Media Trust9 years

JoJo Tanks3 years

Gauteng Provincial Government4 years

Sanlam2 years

Transnet5 years

Nedbank3 years

Department of Health6 years

Old Mutual2 years

Gauteng Provincial Government4 years

Sanlam2 years

Transnet5 years

Nedbank3 years

Department of Health6 years

Old Mutual2 years

Let's make something big/Let's make something big/Let's make something big/Let's make something big/Let's make something big/Let's make something big/Let's make something big/Let's make something big/Let's make something big/Let's make something big/Let's make something big/Let's make something big/

If we haven't met yet, it's about time.

Bring us the brief everyone else has struggled with. That is the one we want.

Build your brief info@mediamix360.com

JHB +27 11 706 4975 · CPT +27 21 007 3533

Media that moves markets.Media thatmovesmarkets.

Six disciplines. One accountable team.Six disciplines. One accountable team.

01Media StrategyBusiness problems first. Channels second.

02Media PlanningEvery rand mapped to reach, frequency and outcome.

03Media BuyingIndependent scale. Nothing owed to a holding company.

04Digital & ProgrammaticOwned trading desk. Log-level transparency.

05Data, Insight & AnalyticsMeasurement that survives scrutiny.

06Content, Social & InfluenceCulture is a channel. We plan for it.

Plans that produced numbers, not adjectives.Plans that produced numbers, not adjectives.